How did Kappa increase its ROAS by 20% by improving its creative assets ?

The challenge

Increase the performance of our SMA campaigns of the lowest-performing product segments by improving the creatives used in the campaigns.

Better’s approach

Audit of the creative assets provided by the clients.

• Proposal for a cost-effective asset creation solution to better fit the client's budget.

• Modification of available assets: 

• Creation of various templates for visuals and videos. 

• Addition of logo, tagline, and CTAs. 

• Variation of assets across multiple versions, and adaptation to different formats and placements.

• Creation of an A/B test on the creative assets.

The results

+21 on ROAS

+42% CTR

-26% CPC

-33% on cost per purchase