Case studies

Conversion

Revamping Richardson website to boost the conversion rates by 0,41 pts% in a year

In 2021, Richardson called on our agency to help them optimize their website performance. The company wanted to highlight inspirational content and boost their appointment booking by energizing their pages and rearranging them. In a year, we managed to increase their conversion rate by 0,41 pts %!

Header-Richardson

key results

-0,85%

of bounce rate

in a year

+0,90%

of time spent on the website

in a year

+0,41 pts%

of conversion rates

in a year

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Thierry-Maincent-Japan-Experience
quotes
Better&Stronger set up a successful digital strategy, supported by a "Social Media First" approach. Their expertise and reactivity ensured the launch of our Tiktok account. A strategic and dynamic platform with an ever-growing audience!
Nicolas Darman, Digital Marketing Manager at Richardson

about 
Richardson

  • Well-established since 1855 as an up-market company
  • Specialized in the fields of  plumbing, heating systems & bathroom furnishing
  • 106 stores and 67 showrooms in France
  • A catalogue of more than 200 brands and 280,000 products
  • Learn more about the brand on: https://www.richardson.fr/

goals & challenges

  • Increase the overall conversion rates (number of leads filling a contact form or booking an appointment)
  • Highlight their B2B expertise
  • Enhance inspirational content

The solutions we provided

  • Website analysis (before revamp)
  • Recommendations and best practices guidelines to create relevant wireframes guide (relevant to the codes of this emerging platform)
  • Tests and validation of the mock-ups to enhance the pages
  • Website analysis post-revamp to conduct an ongoing optimization process
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final outcome of the collaboration

After a year of collaboration on the website revamping project, our CRO team was able to boost the overall conversion rate by 0,41 pts % and the time spent on the website by 61,90%. We also managed to reduce their bounce rate by 11,85%. In the following months, our analysis will ensure an ongoing website optimization.*

+0%

of sales

generated in their stores

+0%

of sales

generated online in a year

+0%

of turnovers

for their stores

-0,85%

of bounce rate

in a year

+0,90%

of time spent on the website

in a year

+0,41 pts%

of conversion rates

in a year

*This case study was realized in June 2022.

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