From Content to Conversion:How one Ad campaign can make you win 56K € of revenue.

The challenge

After seeing the great organic performance of UGC contents, we decided to try it as Ads, since we know from experience: what works in organic often works even better in paid.

We needed to keep the tone genuine, the visuals platform-native, and the production cost-efficient — while still driving strong conversion.

Better’s approach

• We identified top-performing UGC from creators

• By sourcing styling content directly from creators (without entering into costly influencer partnerships), we kept production agile and budget-friendly

• We optimized for Pinterest’s visual language, selecting content that felt native to the platform

• The result? A scalable, high-performing campaign that combined authenticity, efficiency, and conversion power.

Some numbers

500€ - media budget

5 days - campaign

357 - Total conversion (checkout)

113.78 - ROAS