How Richardson multiplied their website conversion by 3.9x

Written By Simon Neouze

The challenge

Richardson wanted to:

  • Increase the overall conversion rate

  • Freshen its website pages to (1) highlight inspirational content and (2) boost appointment booking

Better’s approach

  • Analysis of existing site 

  • Creation of wireframes for all key pages 

  • Collaboration with web dev team to create and validate mock-ups

  • Pre-production validation and acceptance testing

  • Analysis of new site (post-redesign) to assess performance and identify new behaviors and opportunities

Some numbers

-11.85 points : of bounce rate in 1 year

+74 : in time spent on website

3.9x conversion rate

Simon Neouze
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