Discover how DinMo and Better & Stronger helped K-Way achieve double-digit growth in digital revenue.
Client Context
K-Way, an iconic brand founded in 1965, has established itself as a global reference for practical and stylish rainwear. As its e-commerce activity accelerates and its international expansion continues, K-Way needed a modern, flexible data infrastructure to support its digital growth.
The challenge
Until 2024, K-Way did not have a data warehouse or a Customer Data Platform (CDP). The company faced several challenges:
Lack of data centralisation: data was scattered and difficult for marketing teams to leverage effectively
Absence of a modular infrastructure: inability to quickly adapt the ecosystem to evolving growth needs
Marketing performance challenges: inability to build precise segments and efficiently feed advertising and email marketing platforms
The solution: Workshops, modular infrastructure and DinMo
With the support of Better & Stronger, K-Way undertook a complete overhaul of its data and marketing stack:
Data, Segmentation & Reporting Workshops: identifying business needs and establishing a clear vision for the target architecture
Adoption of DinMo: adding a composable CDP, perfectly suited to marketing needs and scalable for future use cases
Custom-built infrastructure: creating a data lake and deploying connectors to link all data sources
The results :
In less than a year, K-Way was able to achieve ambitious goals:
27 active segments created
64 activations set up
3 destinations connected (Klaviyo, Meta Ads, and Google Ads)
Double-digit growth in digital revenue in the first half of 2025
All while maintaining strong cost control and a high level of marketing autonomy.
The next steps :
While maintaining effective cost control and a high level of marketing autonomy:
New targeted email marketing activations
New segmentation strategies to support the launch of product lines and exclusive collaborations
Integration of new advertising platforms to expand reach