How we reduced Paprec’s lead CPA by 32% on Meta ads over the past 12 months.
The challenge
In a highly targeted B2B market, where decision-making cycles are long and contacts are harder to capture, Paprec’s challenge was to generate qualified professional leads at scale while maintaining a competitive cost per acquisition.
Better’s approach
We designed a 100% B2B-oriented Meta Ads strategy, built on refined segmentation and messaging tailored to professional decision-makers.
Through continuous campaign optimization, Paprec successfully captured 815 professional leads in 12 months while reducing its CPA by 32% compared to the previous year.
The results
50,7€ CPA
“It’s a real pleasure working with the Better&Stronger team. They’re always proactive and quick to respond. We’ve always been more than satisfied with our collaboration.”