How Hotelissima grew from €4m to €25m in revenue in 10 years of collaboration with Better & Stronger.

The challenge

Strengthen Hotelissima’s leadership position in the tropical island travel market by increasing visibility and capturing growing demand while maintaining optimal profitability in a highly competitive environment.

Better’s approach

We built a campaign structure designed to analyze performance and adjust investments based on demand to maximize profitability.

In parallel, we activated other key growth levers: email automation, data infrastructure optimization, and AI-powered social media ads.

Over the years, we also mastered new formats such as Hotel Ads and Performance Max to further enhance overall performance.

The results

10,7 ROAS

+17% revenue between 2023 and 2024