How AS Monaco FC doubled its store sales attributed to digital campaigns during the 2023–2024 season.

Written By Simon Neouze

The challenge

In early 2023, AS Monaco, through its kit supplier Kappa, reached out to Better&Stronger to boost its digital presence and promote products from the official store for the 2023–2024 season.

Better’s approach

To meet this challenge, Better&Stronger implemented a strategy combining :

  • brand awareness campaigns on Meta Ads (Facebook)

  • Drive-to-Store campaigns to promote the physical store in Monaco during match days

  • Online store campaigns.

We leveraged fan and ticketing data to showcase relevant products to supporters attending games at the stadium.

The results

10,2 ROAS

x2 on sales

120K+ sessions



Simon Neouze
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