How Timberland reached 18M people around 16 shops in Europe by using the right creatives with the right dataset.

The challenge

Timberland is looking to create a unique experience by offering immersive events: product customisation, exclusive collaborations, meetings with designers... The goal is to turn shops into meeting places, encouraging consumers to move around and become more involved with the brand.

Better’s approach

We set up Drive to Store campaigns on Meta Ads around Timberland's most popular shops in Europe using the loyalty programme database in campaigns to be sure to reach the most engaged consumers.

This approach not only attracts a qualified audience to the shop, but also builds a stronger relationship with the brand's community, transforming the shopping experience into a unique moment.

The results

29 campaigns in 7 countries, in 6 different languages & around 16 shops

1,8€ cost per 1000 people reached