How the home builder AST Groupe generates 20% of its leads through social ads.

The challenge

In an extremely competitive home construction market, where numerous players compete to capture the attention of prospective buyers, AST Groupe’s main challenge was to stand out online and generate qualified leads at a controlled cost.

Better’s approach

To overcome this competitive pressure, Better&Stronger implemented a highly targeted acquisition strategy on Meta Ads.

By structuring campaigns around the expectations of future homeowners and leveraging distinctive messaging and impactful visuals, AST Groupe managed to stand out in a saturated environment and accelerate its lead generation.

The results

21% of leads coming from social ads campaigns

3K+ leads coming from social ads in 2024