Stronger storytelling and better performance: The power of co-creating content with Influencers for Timberland.
The challenge
Authentic content creation mastering the brand message:
Ensuring the content feels genuine
Ensuring product visibility aligns with authentic storytelling moments
Balancing casual, conversational tones with the delivery of core brand values
Casting participants whose personal style align with the brand’s identity
Better’s approach
Crafting conversational, flexible scripts
Integrating products into everyday moments : Highlighted the product subtly within relatable, real-life scenarios
Selecting participants aligned with brand’s style
Results
60K - (+285%) AVG org reach compared to the previous collaboration
4,88% - (+170%) AVG org eng rate compared to the previous collaboration
262 - (+523,8 %) AVG Saves compared to the previous collaboration
“According to Eddy, the fact that you managed everything, from organisation to post-production, was an invaluable time-saver. He also emphasised the excellent quality of the production”