How Neuflize OBC increased its homepage conversion rate by 100%.

Written By Simon Neouze

The challenge

Neuflize OBC wanted to:

  • Increase website conversion rates from all traffic sources

  • Enhance the homepage performance 

  • Improve ROAS on paid media campaigns

Better’s approach

Our Conversion optimization team therefore: 

  • Audited their homepage to identify potential improvements 

  • Provided benchmarks of their competitors 

  • Developed wireframes with key suggestions and a detailed plan of action to help them revamp their page

  • Monitoring and testing of the revamped page to ensure ongoing optimization

Some numbers

+100% conversion rate on the homepage

-59% bounce rate on the homepage

+50% conversion rate from paid serach traffic

-62% bounce rate of paid serach traffic on their homepage

Simon Neouze
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