How Richardson generates leads 23% cheaper than its target CPA on Meta ads.
The challenge
In a highly competitive market dominated by industry giants and marked by constant price pressure, Richardson needed to find new acquisition levers to generate qualified leads while meeting strict profitability targets.
Better’s approach
Better&Stronger implemented a Meta Ads acquisition strategy structured around the expectations of craftsmen, specifiers, and project owners.
By optimizing both audiences and messaging, Richardson succeeded in generating a high volume of leads while maintaining a cost per conversion 23% below its initial target.
The results
11,5€ cost per conversion in 2023 and 2024 vs a €15 target
6K+ leads thanks to Meta ads in 2023 and 2024
“As in previous years, the team has shown great responsiveness and a true problem-solving mindset, allowing us to continuously optimize our campaign performance. We are fully satisfied with our collaboration with Better & Stronger, who supports us across a wide range of projects.”