Le défi
Neuflize OBC wanted to:
Increase website conversion rates from all traffic sources
Enhance the homepage performance
Improve ROAS on paid media campaigns
L'approche de Better
Our Conversion optimization team therefore:
Audited their homepage to identify potential improvements
Provided benchmarks of their competitors
Developed wireframes with key suggestions and a detailed plan of action to help them revamp their page
Monitoring and testing of the revamped page to ensure ongoing optimization
Some numbers
+100% conversion rate on the homepage
-59% bounce rate on the homepage
+50% conversion rate from paid serach traffic
-62% bounce rate of paid serach traffic on their homepage