Le défi
The client went through a difficult period with the closure of the borders following COVID. Their objective for reopening was to achieve maximum volume and to develop the international market.
L'approche de Better
Within 4 months, we had put in place a strategy focused on optimizing the profitability of Japan Experience products. By analyzing margins by product and by country, we highlighted to them that there were major differences, particularly in shipping costs. Our team therefore :
Ran ROAS campaigns, disaggregating profitability by country and product type
Reopened campaigns in 20 countries
Performed CRO audit & implementation to improve the website conversion rate and decrease cost of sale
“Better & Stronger always integrates the company’s strategy to successfully propose innovations that improve the performance of our campaigns.”