Le défi
In early 2023, AS Monaco, through its kit supplier Kappa, reached out to Better&Stronger to boost its digital presence and promote products from the official store for the 2023–2024 season.
L'approche de Better
To meet this challenge, Better&Stronger implemented a strategy combining :
brand awareness campaigns on Meta Ads (Facebook)
Drive-to-Store campaigns to promote the physical store in Monaco during match days
Online store campaigns.
We leveraged fan and ticketing data to showcase relevant products to supporters attending games at the stadium.
Les résultats
10,2 ROAS
x2 on sales
120K+ sessions