Le défi
Strengthen Hotelissima’s leadership position in the tropical island travel market by increasing visibility and capturing growing demand while maintaining optimal profitability in a highly competitive environment.
L'approche de Better
We built a campaign structure designed to analyze performance and adjust investments based on demand to maximize profitability.
In parallel, we activated other key growth levers: email automation, data infrastructure optimization, and AI-powered social media ads.
Over the years, we also mastered new formats such as Hotel Ads and Performance Max to further enhance overall performance.
Les résultats
10,7 ROAS
+17% revenue between 2023 and 2024