Le défi
The main challenge was to revive K-Way’s iconic identity while turning it into a trendy and desirable brand once again.
L'approche de Better
When we took over campaign management, 85% of ad spend was focused on branded traffic, as K-Way had become a household name.
We reduced this dependency and shifted investments toward acquisition — driving brand awareness and attracting new customers.
Les résultats
16 ROAS
x2,4 in revenue between 2023 and 2024
“By working closely with Better&Stronger, we not only doubled our revenue during the winter sales but also strengthened K-Way’s brand awareness among a new audience.”