Le défi
Richardson wanted to:
Increase the overall conversion rate
Freshen its website pages to (1) highlight inspirational content and (2) boost appointment booking
L'approche de Better
Analysis of existing site
Creation of wireframes for all key pages
Collaboration with web dev team to create and validate mock-ups
Pre-production validation and acceptance testing
Analysis of new site (post-redesign) to assess performance and identify new behaviors and opportunities
Some numbers
-11.85 points of bounce rate in 1 year
+74 in time spent on website
3.9x conversion rate