Le défi
After seeing the great organic performance of UGC contents, we decided to try it as Ads, since we know from experience: what works in organic often works even better in paid.
We needed to keep the tone genuine, the visuals platform-native, and the production cost-efficient — while still driving strong conversion.
L'approche de Better
We identified top-performing UGC from creators
By sourcing styling content directly from creators (without entering into costly influencer partnerships), we kept production agile and budget-friendly
We optimized for Pinterest’s visual language, selecting content that felt native to the platform
The result? A scalable, high-performing campaign that combined authenticity, efficiency, and conversion power.
Some numbers
500€ - media budget
5 days - campaign
357 - Total conversion (checkout)
113.78 - ROAS