Le défi
To stay on top of the game, we need to show up every day — everywhere. That means delivering authentic, engaging content across multiple platforms, at a high frequency. But keeping up with this demand using traditional production methods is time-consuming, expensive, and often lacks the raw, relatable feel today’s audiences expect.
We needed a solution that was faster, more flexible, and more real — without compromising quality or reach.
L'approche de Better
A tailor-made scouting process to select 5 creators perfectly aligned to support each of the 3 campaigns, 7 products launch, and located in the brand’s key markets
A production of one styling video (9:16) and ten photos featuring both full outfits and product close-ups
A format revamp for publication across three platforms: Instagram, Facebook, and Pinterest.
Results
8M - impressions/views across Instagram, Facebook, Pinterest
4.79M - overall reach on Instagram
>5.5% - of organic E.R on Instagram