Data

Data that's yours, working for growth.

Your data is everywhere. We put it in one place you own, with tracking you can trust, so you see what works and decide faster.

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Data projects by Better & Stronger for Sebago, Superga and Japan Experience

5 ways we make your data work.

Sebago campaign visual
01

Tracking you can trust

Every sale counted, even when cookies and ad blockers get in the way.

Komult campaign visual
02

Consent management

Compliant consent, without losing your data.

Alpazur campaign visual
03

Data infrastructure

All your data in one place you own.

Superga campaign visual
04

User segmentation

Segments you can act on, live in the tools you already use.

Japan Experience campaign visual
05

Business reporting

One dashboard instead of ten disconnected reports.

What's the point of owning your own data?

Owning your data isn't a compliance checkbox. It's the same instinct as protecting a brand's culture, applied to what a business knows about its own customers.

A platform that holds your data decides what you're allowed to see and do with it. An infrastructure you own answers only to you.

It gives you the power to turn a dashboard into a decision and a segment into a message that reaches the right person.

Our approach

1

Audit
before anything.

We map every source, every tracking gap and every silo, before recommending a strategy.

2

Build
an infrastructure.

A data lake, cleaned and structured, ready to be activated.

3

Activate
the data.

Segments synced to the ad and email platforms already in use, dashboards built around real decisions and the team trained to run it.

Sara Ougribe, Head of Data at Better & Stronger
Meet the
Head of Data

Sara Ougribe

Data scientist, mathematician and statistician, expert in embedding data at the heart of a business.

6 yrs at B&S
“They give us valuable advice in our development strategy thanks to their 360° support.”
— Dominique Goudin, COO, Hotelissima
“Their expertise and reactivity make them a trustworthy partner for our long-term growth.”
— Thierry Maincent, CEO, Japan Experience
“Their proactive, enthusiastic attitude is exactly what we needed.”
— Giada Grandolini, Social Media Specialist, Timberland

Frequently asked questions.

What does a data expertise actually do for an established brand?

We turn scattered signals, site visits, purchases, campaigns, into one infrastructure a brand owns outright, then connect it back to the tools that run the business day to day.

Do we need our own data team before working with you?

No. We document everything and train the team as we build, so a marketing or e-commerce team can run the infrastructure on its own from day one.

Is this just about tracking accuracy ?

It is about tracking accuracy and marketing activation. Transfert Pro recovered 74% more tracked conversions year over year, K-Way used the same kind of infrastructure to run 64 live activations across Klaviyo, Meta and Google Ads.

What happens to our current tools, do we have to replace everything?

No. The infrastructure connects to what's already in use, GA4, Shopify, Klaviyo, a CRM and feeds them better data.

Ready to trust your numbers again ?

Tell us what you need to know.
We’ll build the data system to answer it.

Work together