Growth

Win them. Keep them.

Building the clarity, conviction and loyalty that keep brands growing. We create the offer people get, the page that makes them buy, the reason they come back.

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Growth work by Better & Stronger for Kappa, Komult and Hotelissima

3 ways we grow revenue without more media.

Komult campaign visual
01

Product marketing

One clear story, told everywhere you need to be.

Hotelissima campaign visual
02

CRO

Your site, turned into your best salesperson.

Kappa campaign visual
03

Lifecycle marketing

One-time buyers becoming regulars.

Why doesn’t more traffic mean more revenue?

Traffic only measures who arrives. Revenue depends on what happens next. Most visitors leave without buying because something didn’t convince them in time: an unclear offer, a page that buried its best argument, an email sent on the wrong day.

Growth marketing fixes those leaks with three levers: product marketing for clarity, CRO for conviction, lifecycle marketing for loyalty. Fix all three, and every visitor is worth more.

Our approach

1

Listen
before we touch anything.

Your data, your site and your customers' own words tell us why people buy, hesitate or never come back.

2

Fix what
matters most first.

Offer, pages or customer journey: we start with what will move revenue the most, and check it with real customers before scaling it.

3

Keep every win.
Find the next.

What works becomes the new standard across your site, your messages and your automations. Then we go after the next lever.

Virginie Dreyfus, Head of Growth at Better & Stronger
Meet the
Head of Growth

Virginie Dreyfus

Leading Growth strategies with a focus on CRO, Mail automation and Product Marketing. 11 years of experience, previously working on Marketing and Growth strategies at Amazon.

6 yrs at B&S Ex Amazon
“They give us valuable advice in our development strategy thanks to their 360° support.”
— Dominique Goudin, COO, Hotelissima
“Their expertise and reactivity make them a trustworthy partner for our long-term growth.”
— Thierry Maincent, CEO, Japan Experience
“Their proactive, enthusiastic attitude is exactly what we needed.”
— Giada Grandolini, Social Media Specialist, Timberland

Frequently asked questions.

What does the Growth pole actually do for an established brand?

We turn existing traffic, existing contacts and a product launch into revenue: optimizing what's already on the site, running the email and CRM automations that reach a contact at the right moment, and positioning a launch clearly before a campaign gets built around it.

Why does CRO matter if a brand already runs paid campaigns bringing in traffic?

A media budget pays for a visitor to arrive. What that visitor does next is decided by the site, not the ad. Improving that experience is the fastest way to grow: Neuflize OBC doubled its homepage conversion rate without touching its media budget.

How is product marketing different from what your other poles already do?

Media Buying and Social Media execute a campaign. Product marketing decides what the campaign should say before it's built: who a product or launch is actually for, and why they'd choose it over the alternative, so every asset that follows says the same thing.

Do you need a large CRM list before mail automation makes sense?

There's no fixed threshold, but the more contacts already sit unused in a CRM, the faster automation pays for itself. Welcome, abandoned cart and win-back sequences are usually the first three worth setting up.

Ready to find the right growth lever?

From first visit to next purchase
We’ll tell you how we can help you grow.

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