Social Media

Building relationships that last.

Content is a relationship. We build social presences that make people feel like they belong to something, then prove it converts to reach, engagement and revenue.

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Social media content created by Better & Stronger: three street-style portraits

Social Media from A to Z

K-Way campaign visual
01

Brand Identity Workshop

We rebuild your brand's voice, then plan the year.

Timberland campaign visual
02

Social Media Strategy

Your channels, planned and run day to day.

Dickies campaign visual
03

Influence Strategy

The right ambassadors, not the most famous ones.

Superga campaign visual
04

Creator Management

From first message to final asset, we handle creators.

Komult campaign visual
05

Brand awareness campaigns

Launches and big moments that get people talking.

Dickies campaign visual
06

Brand dev. in new markets

A new market, with its own codes and creators.

Palladium campaign visual
07

Content strategy & creation

Ready-to-post content, from the message to the video.

Timberland campaign visual
08

Creative insights

What works on your channels, and why.

How do you turn a feed into a relationship?

A feed becomes a relationship the moment people recognize themselves in it, not the moment reach goes up.

Culture is not a marketing asset. It’s the source of every post: the words, the visuals, the timing, the tone.

When a brand protects what makes it unique instead of copying what performs elsewhere, its community feels it, and starts to trust it. That trust is what turns a follower into someone who shows up, again and again. It’s how a feed grows without ever becoming something else.

Our approach

1

Read the
culture first.

We study what your community already loves about you before we plan a single post.

2

Create content people
share, not just see.

Always-on content, UGC and nano-creator partnerships built to earn trust over time, not just a spike in views.

3

Prove it
beyond likes.

Every campaign is measured on reach, engagement and its contribution to revenue, tracked through our Data pole.

Fanie Genovese, Head of Social at Better & Stronger
Meet the
Head of Social

Fanie Genovese

15 years of experience building social strategies for brands who don’t want to look like everyone else.

6 yrs at B&S 15 yrs in Social and Art Direction
“They give us valuable advice in our development strategy thanks to their 360° support.”
— Dominique Goudin, COO, Hotelissima
“Their expertise and reactivity make them a trustworthy partner for our long-term growth.”
— Thierry Maincent, CEO, Japan Experience
“Their proactive, enthusiastic attitude is exactly what we needed.”
— Giada Grandolini, Social Media Specialist, Timberland

Frequently asked questions.

What does a social media agency actually do for a heritage brand?

We protect the brand's existing culture in every post, then build content, community and creator partnerships around it, instead of running a generic content calendar.

How do you measure social media success beyond likes and followers?

Reach and organic engagement rate first, then how that attention contributes to revenue.

Do you work with content creators and UGC?

Yes. Creator activations are part of our standard toolkit, including the campaign that generated 3.8M views for Timberland.

Can social media work alongside paid media?

Yes. Our Social Media and Media Buying poles share the same brief, so organic content and paid amplification reinforce each other instead of competing for budget.

Ready to build a social presence people actually trust?

Tell us where you are.
We’ll tell you how we can help you grow.

Work together