FROM THIRD-PARTY DATA TO A PRIVACY FIRST ECOSYSTEM
The cookieless world is just next door. If you used to purchase third-party cookies based campaigns, you will soon have to learn how to create and work with first-party data to maintain user targeting capabilities.
There are no turnkey solutions anymore. Nothing’s preheated. Nothing’s centralized.
Adapting your data ecosystem is critical to growth. It is not an option, but it is also incredibly profitable: if well done, data centric marketing outclasses traditional cookie based marketing.
What we do
- Collection of consented first-party data
- Data aggregation
- Insights and impactful reporting that connects media spend to key business metrics
- Creation of custom content for each segment
- Tagging plan & Google Tag Manager implementation
- Activation of user segments across all available channels (email, media, social)
- Advanced non cookie based attribution models (geo inference)
- Consolidation of your customers' lifetime value
HEALTHY DATA INFRASTRUCTURE:
A QUALITY TOKEN
At Better & Stronger, we take up the challenge to help you cope with this new data ecosystem.
Our data team proceeds in 6 stages.
We teach you how to generate data that doesn’t originate from cookies.
We implement solid data infrastructures that will link your data sources to powerful data processing tools.
We unify your data from different systems in one clean data set
We analyze and activate the collected data to see where revenue originates from.
We segment your users based on any criteria you deem interesting.
We create unified reporting: data-centric infrastructures enable you to measure the ROI
A complex tech-centric industry interferes with your business understanding. There is no doubt that data-driven businesses perform better. So why don’t you take the plunge?
At Better & Stronger, we aim to address those issues first, as technology was never the problem.
Ronan CARREIN, Head of Data, Better&Stronger
Discover our other offers
Digital marketing should be the first source of value creation but we believe that it can’t be achieved without creative ideas and a long-lasting collaboration.
Together, let’s create the business of your dreams: the one you control and are excited about.
Discover our case studies
How did Japan Experience massively grow an organic audience on TikTok in less than 3 months?
10 May, 2022 ·
Early 2022, Better&Stronger helped the travel company Japan Experience develop a social media toolkit to create a massive organic community on the rising platform Tiktok. In less than 3 ...Read more
Hotelissima improved their closing rate by 2 points thanks to segmentation and personalized emailing campaigns
22 April, 2022 ·
Early 2022, Hotelissima wanted to increase their closing rate between their open quotes and bookings to boost the overall revenue. Success wasn’t lacking: in only 2 months, we managed to ...Read more
Timberland gains visibility & consideration in the eyes of Gen Z, thanks to a unique gaming experience on Twitch
04 March, 2022 ·
In 2022, Timberland approached Better&Stronger to overcome three key issues: telling their story in a cutting-edge way, targeting a young audience thanks to a gaming prism, and ...Read more