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Performance

Case studies

Aoste's notoriety campaigns have a strong impact on customers ad recall

Aoste has always been a reference in the field of charcuterie. Alongside their ongoing engagement-focused ad campaigns; they wanted to further challenge their brand in Summer 2021 in order to increase their brand notoriety.

asote

key results

0%

of relative brand-lift impact

on Youtube

0%

of view-through-rate

on Youtube trueview ads

0%

of view-through-rate

on Facebook ads

camille-ducol
quotes
We really appreciated the collaboration with Better & Stronger for this campaign. Their daily support, recommendations, optimizations, and precise monitoring of KPIs allowed us to achieve great results!
Camille Ducol, Product Manager - Aoste

about AOSTE

  • Settled in France since 1976
  • Subsidiary brand of the group Campofrio Food France Holding
  • French reference in charcuterie and cured ham, saucisson leader of the market

 

goals & challenges

  • Maintaining high e-reputation and rejuvenating the brand to attract a broader audience 
  • Increase their turnover
  • Boosting customers brand-lift recall  
  • Reaching new audiences in Summer 2021, as it is an important period for the charcuterie industry

The solutions we provided

  • Launch of TV campaigns to.reach more people 
  • Adaptation of TV campaigns to social media formats (Pinterest, Facebook, Instagram, Youtube) to optimize their view-through rate 
  • Use of both bumper (6 sec) and TrV4R (15 sec) formats on Youtube to increase customers’ brand-lift recall  
  • Creation of brand-lift recall questionnaire to analyze the audience’s interest for the brand

 

arche

final outcome of the collaboration

We helped Aoste increase their notoriety through TV, Youtube, and social media thanks to compelling visuals (videos). The brand-lift recall we analyzed in Summer 2021 confirms Aoste’s success story with 51.7% of relative brand-lift impact on their Youtube campaigns this summer and good view-through rates*.

0%

of relative brand-lift impact

on Youtube

0%

of view-through rate

on Youtube trueview ads

0%

of view-through rates

on Facebook ads

*This case study was realized in March 2022.

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