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Performance

Case studies

AST Groupe cuts their CPA by 10% thanks to Google's Auto-Applied Recommendations

AST Groupe chooses Better & Stronger to help them reduce the Cost Per Lead of each of their 170 agencies in France to maximize their results thanks to Google Ads Auto-Applied Recommendation (AAR).

 

ast-design

key results

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spent

After 3 months

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of conversions

After 3 months

-0%

cost per conversion

After 3 months

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Management time-saved

Per brand each month 

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Disclaimer: this case study was produced by Google in 2021 and adapted by our teams to stick to our corporate identity and style.

Caroline-Chambaret
quotes
Since 10 years, we have built a strong collaboration, we have established a perfect relationship with B&S based on digital expertise, that help us to improve our visibility and grow our business.
Caroline Chambaret - Head of Marketing and communication at AST Groupe.

about 
Ast groupe

  • Well-settled in the market since 1993
  • Property group based in France
natimambamix1-1

goals & challenges

  • Decreasing their Cost per Lead
  • Defining marketing best practices for each of their agencies
  • Maximizing their results

The solutions we provided

  • Introduction of Google Ads Auto-Applied Recommandations (AAR) feature: a set of carefully selected recommendations that improve campaign performance in full autonomy.
  • Application of as many AARs as possible (including: Bids & Budgets, keywords and targeting, ads & extensions)  
  • Exclusion of AARs that cause conflicts with previously tested solutions
  • Implementation of a testing plan of new strategies to improve campaign performance
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final outcome of the collaboration

With AARs, Better & Stronger was able to help AST Groupe surpass its objectives expectations by decreasing their CPA by 10% each month and implementing best practice standards in each of their agencies, a good way to secure the future of the group. Partnering with Google is a unique chance to give our clients the support their projects deserve.

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of sales

generated in their stores

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of sales

generated online in a year

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of turnovers

for their stores

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spent

After 3 months

+0%

of conversions

After 3 months

-0%

cost per conversion

After 3 months

+0h

Management time-saved

Per brand each month 

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