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Case studies

Performance

Supporting Hotelissima's acquisition strategy to improve its profitability 

In 2011, Hotelissima called on Better&Stronger to become a leader in tropical islands tourism. We helped them generate profitable and durable revenues thanks to strong media campaigns, powerful content and an ambitious data strategy.

mauricia-beachcomber

key results

+0%

of gross margin

generated in 3 years

+0 points

of click-through-rate

obtained between 2009 and 2021

+0 million

of online visitors

generated by paid campaign since 2009

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Dominique-Goudin-Hotelissima
quotes
We have been working with B&S since the beginning. In addition to being excellent in the management of marketing campaigns, Better & Stronger gives us valuable advice in our development strategy thanks to their 360° support (data, branding, conversion rate optimization ...)
Dominique Goudin, Project Manager of Hotelissima

about 
 hotelissima

  • French travel agency based in Lyon with a website platform for bookings
  • Offers travel to idyllic islands, with more than 12 years of experience
  • Top of the range travelling packages to 9 destinations
  • 97% of clients satisfied
  • Other brands of the group: Zil Maurice (B2C), Hotel and Lagons (B2B)

goals & challenges

  • Driving more bookings
  • Generating more margin
  • Improving customer experience
  • Increasing deal closing

The solutions we provided

  • Business audit and implementation of a business strategy based on data and conversion rate optimization to increase sales
  • Segmentation workshop to design & implement a data strategy (tagging, tracking, and segmenting) to optimize their campaigns and help them attract better prospects
  • Management of paid campaigns on all relevant platforms (Search, Display, Youtube, Social, Hotel Ads)
  • Creation of more engaging visuals to boost their conversions
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final outcome of the collaboration

Hotelissima is one of our longest-lasting collaborations (more than 10 years). We've put extra efforts to support their growth during the last two years that were particularly harsh for travel agencies. We helped them increase their gross margin by 41 % pre and post-Covid pandemic and their click-through rate by 5.4 points between 2009 and 2021*.

+0%

of sales

generated in their stores

+0%

of sales

generated online in a year

+0%

of turnovers

for their stores

+0%

of gross margin

In 3 years

+0 points

of click-through-rate

Between 2009 and 2021

+0 million

of online visitors

Generated by paid campaign since 2009

*This case study was realized in March 2022.

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