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Case studies

Japan Experience doubled its revenue activating broad match and choosing target ROAS 

Japan Experience chose Better & Stronger to help them seize business opportunities in the travelling industry. The travel company, specialized in Japan holiday tours, wanted to skyrocket its sales during an attractive period: the 2019 Rugby world cup in Japan. 

[B&S] - Brief templates pour les RS

key results

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conversion value

YoY

+0%

of revenue

YoY

+0%

of conversions

YoY

Disclaimer: this case study was produced by Google in 2019 and adapted by our teams to stick to our corporate identity and style.

Thierry-Maincent-Japan-Experience
quotes
The UK is one of the toughest markets for us. We’ve been really surprised by the results this new bidding strategy with broad keyword coverage brought in such a short period of time. We’ll certainly scale it in other markets.”
Thierry Maincent, CEO of Japan Experience

about 
Japan Experience

  • Brand changing name from Vivre le Japon to Japan Experience
  • Travel company specialized in holiday travel to Japan
  • 70 countries
  • 10 languages
  • 40 years experience
Homepage-Japan-Experience

goals & challenges

  • Entering the UK market in a particularly competitive period (2019 Rugby World Cup)
  • Combatting the increase of the cost per acquisition 
  • Maintaining a good profit margin
  • Meeting the increase in demand and driving more revenues

The solutions we provided

  • Restructuring of existing campaigns for smart bidding 
  • Use of a broad-match strategy instead of classic match type strategy: broader targeting to allow for more searches to be covered 
  • Set up of dynamic Search Ads for Google Ads 
  • Changing the campaign objective to target ROAS bid strategy to double the conversion value
  • Iteration of the process with new keywords to boost the campaigns
arche

final outcome of the collaboration

Thanks to the restructuring of the account and the use of Google broad match keywords, we were able to support Japan Experience’s main objectives of growth. With an increase of +112% of their revenue YoY, the expert of Japan travels, leveraged its ROAS, increasing both its conversions and impressions. 

+0%

of sales

generated in their stores

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of sales

generated online in a year

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of turnovers

for their stores

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