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How did Japan Experience massively grow an organic audience on TikTok in less than 2 months?

Early 2022, Better&Stronger helped the travel company Japan Experience develop a social media toolkit to create a massive organic community on the rising platform Tiktok. In less than 3 months, our experts managed to recruit +10K of followers!

HEADER-Japan-experience

key results

+0K

of followers on TikTok

in less than 3 months

+0%

of additional followers

compared to the initial goals

0K

of overall video view

in less than 3 months

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Thierry-Maincent-Japan-Experience
quotes
Better&Stronger set up a successful digital strategy, supported by a "Social Media First" approach. Their expertise and reactivity ensured the launch of our Tiktok account. A strategic and dynamic platform with an ever-growing audience!
Thierry Maincent, CEO of Japan Experience

about 
Japan Experience

  • Brand changing name from Vivre le Japon to Japan Experience in 2021
  • Travel company specialized in holiday travel to Japan

goals & challenges

  • Recruit a massive organic audience on a rising platform in a short amount of time
  • Offer social-first content (easily duplicable) to the community to improve the brand image autonomously 
  • Become one of the top profiles on the Japan theme

The solutions we provided

  • Creation and management of a professional Tiktok account
  • Launch of a social media editorial strategy with a new corporate identity guide (relevant to the codes of this emerging platform)
  • Strategy and set up of 2 content formats:

    • Original creations (in-house content about food, culture, outdoor categories based on their 4,000 blog posts) and videos from contacts in Japan
    • User-Generated-Content of the Japan Tiktok community
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final outcome of the collaboration

With more than 10,000 new followers in less than 3 months, only thanks to organic traffic, Japan Experience is now a reference for Tiktok Japan lovers in the French market. Stay tuned to see how their audience will interact with the brand in the following months!*

+0%

of sales

generated in their stores

+0%

of sales

generated online in a year

+0%

of turnovers

for their stores

+0K

of followers on TikTok

in less than 3 months

+0%

of additional followers

compared to the initial goals

0K

of overall video views

in less than 3 months

*This case study was realized in May 2022.

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