Let's talk
Let's talk

Performance

Case studies

La Maison Convertible chooses an omnichannel strategy to skyrocket their business

In 2018, La Maison Convertible called on Better & Stronger with a double challenge. Their marketing team wanted to restructure its drive-to-store plan and develop its e-commerce website platform.

Case-study-header-LMC

key results

+0%

of sales

generated in their stores

+0%

of sales

generated online in a year

+0%

of turnovers

for their stores

reuel-mizrah-la-maison-convertible
quotes
Thanks to Better & Stronger, we have increased our online sales by 105% and our store sales by 16%
Réuel MIZRAH, Managing Director of La Maison Convertible

about 
la maison du convertible

  • French leader in fold-out furniture
  • 55 shops in France
  • French leader in fold-out furniture
  • E-commerce Website
  • Present on the market for over 40 years
  • 3 highly specialised brands

goals & challenges

  • Drive more traffic to their 55 stores
  • Generate more traffic to their website
  • Increase their turnover
  • Build both their communication strategy and Marketing strategy to promote their brand online and offline

The solutions we provided

  • Use of Grow My Store to make a detailed diagnosis of their website flaws and potential strategical enhancements
  • Structuration of their Google Ads account to manage their campaigns according to their business objective
  • Launch of videos both on TV and on Youtube and social media campaigns
  • Adaptation of their bidding strategies to convert more people at their points of sale thanks to store visits estimations
  • Creation of a drive-to-store strategy to help them attract more customers to their retail stores
arche

final outcome of the collaboration

Thanks to our support, La Maison Convertible managed to strengthen its market position successfully. Both its traffic and its turnover increased between 2019 and 2020.

+0%

of sales

generated in their stores

+0%

of sales

generated online in a year

+0%

of turnovers

for their stores

Want to talk?

We love talking about brands and businesses.

Let's chat

Discover other case studies

Case studies Storytelling

How did Japan Experience massively grow an organic audience on TikTok in less than 3 months?

10 May, 2022 · 

1 min

Early 2022, Better&Stronger helped the travel company Japan Experience develop a social media toolkit to create a massive organic community on the rising platform Tiktok. In less than 3 ...

Read more
Case studies Data

Hotelissima improved their closing rate by 2 points thanks to segmentation and personalized emailing campaigns

22 April, 2022 · 

1 min

Early 2022, Hotelissima wanted to increase their closing rate between their open quotes and bookings to boost the overall revenue. Success wasn’t lacking: in only 2 months, we managed to ...

Read more
Case studies Storytelling

Timberland gains visibility & consideration in the eyes of Gen Z, thanks to a unique gaming experience on Twitch

04 March, 2022 · 

1 min

In 2022, Timberland approached Better&Stronger to overcome three key issues: telling their story in a cutting-edge way, targeting a young audience thanks to a gaming prism, and ...

Read more