How to choose the right influencer for your marketing campaigns?
Nowadays, influence marketing is the fastest-growing digital customer acquisition channel. But selecting the right influencer and getting them interested in partnering with you can be a difficult task.
This comprehensive guide outlines the steps to follow to choose the best ambassador for your brand.
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HERE IS A GLIMPSE OF WHAT YOU WILL FINDIN THE GUIDE
1
Where to start to find the right influencer?
How to determine your influence marketing strategy? How to identify your buyer persona? How to establish a clear budget?
2
What are the metrics that matter?
Is it relevant to choose your influencer according to its target audience? Its brand positioning? Its values? Its engagement rate? The quality of its content...?
3
What resources to help you make your decision?
Are there unmissable tools to know to help you find the right influencer? How to support your decision process?
