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Data

Hotelissima improved their closing rate thanks to segmentation and personalized emailing campaigns 

Early 2022, Hotelissima wanted to increase their closing rate between their open quotes and bookings to boost the overall revenue. Success wasn’t lacking: in only 2 months, we managed to raise by 2 points their quote rate..

Hotelissima-cover

key results

+0 points

of closing rate

in 2 months

0%

of opening rate

in the emailing campaigns

0%

of click-through-rate

in the emailing campaigns

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Dominique-Goudin-Hotelissima
quotes
I was really busy but Better & Stronger took care of everything, from designing and writing the emails, to setting up the database and dunning logic. I just have to look at the dashboard they provided me and see the margin generated by this project increase
Dominique Goudin, Project Manager of Hotelissima

about 
 hotelissima

  • French travel agency based in Lyon with a website platform for bookings
  • Offers travel to idyllic islands, with more than 12 years of experience
  • Top of the range travelling packages to 9 destinations
  • 97% of clients satisfied
  • Other brands of the group: Zil Maurice (B2C), Hotel and Lagons (B2B)

goals & challenges

  • Initiate their data infrastructure transformation to better leverage customers’ information
  • Optimize the conversion rate thanks to segmentation and marketing automation

The solutions we provided

  • Structure the customer data and ingest it on Google’s data warehouse BigQuery 
  • Segment the customer base in two parts according to their track record
  • Launch automated and personalized emailing workflows to increase the closing rate on open quotes
  • Create a reporting to assess the incremental revenue and margin driven by the project 

arche

final outcome of the collaboration

The creation of personalized and automatized emailing workflows based on segmentation is a true success. The French travel company now makes the most of their customer data to increase their revenue.*.

+0%

of sales

generated in their stores

+0%

of sales

generated online in a year

+0%

of turnovers

for their stores

+0 points

of closing rate

in 2 months

0%

of opening-rate

in the emailing campaigns

0%

of click-through-rate

in the emailing campaigns

*This case study was realized in May 2022.

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