Performance
Case studies
Timberland gains visibility & consideration in the eyes of Gen Z, thanks to a unique gaming experience on Twitch
In 2022, Timberland approached Better&Stronger to overcome three key issues: telling their story in a cutting-edge way, targeting a young audience thanks to a gaming prism, and implementing an influence strategy on Twitch to gain more visibility in EMEA.

key results
of people reached
during the campaign
of global impressions
on Timberland's Instagram account
of view-through-rate
generated by the ads campaign on Twitch
of engagement rate
on Timberland's feed with authenticators

about
Timberland
- Designer and marketer brand of sustainable footwear and accessories
- Has been in the market for over 90 years
- 138 subsidiaries in the world
- Learn more about the brand on its e-commerce website: www.timberland.com
- 143 shops in France
- Part of the VF Corporation (The North Face, Vans)
goals & challenges
- Define and own boot culture with youth by dialing up a progressive stance
- Find the right authenticators to tell a story in an innovative way, and advocate Timberland’s brand heritage on a relevant platform
- Gain reputation and visibility through a unique gaming experience
- Promote and drive traffic to the Timbstrails experience outside the UK
The solutions we provided
- Development of an influence marketing campaign focused on new communication trends, using the Twitch platform
- Scouting and targeting of two professional streamers/gamers to participate in a live show, and engage the audience in a fun way
- Creation of a communication toolkit to promote the game in the EMEA region (set up of ads campaign on Twitch, content creation on social media)
- Launch of an online communication strategy: seeding iconic products to authenticators to gain more visibility on their social networks (organic seeding)
- Promotion of the Timbstrails experience on authenticators’ accounts to amplify the message on Twitter & Instagram
final outcome of the collaboration
Through this activation, we put extra effort to help Timberland raise awareness and attention outside of the UK thanks to a unique gaming experience on Twitch. With the help of two authenticators, Timberland managed to increase its impressions by 218% on Instagram. In collaboration with authenticators, posts in Timberland’s feed generated 16,730 engagements, which allowed them to reach way more non-followers than usual.*
of people
reached during the campaign
of global impressions
on Timberland's Instagram account
of view-through-rate
generated by the ads campaign on Twitch
of engagement rate
on Timberland's feed with authenticators
*This case study was realized in March 2022.
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